Increase Your Conversions

Show up when people search for what you offer.

Benefits Of Doing SEM Campaigns

An SEM campaign is an online ad campaign. You can create an SEM campaign in Google Ads and Bing Ads, as well as on social media networks that allow advertising, like Facebook and Instagram. While SEM focuses on advertising in search results, some marketers extend SEM to include news feeds on social media.

With SEM, your company advertises your products and services in search engine results. You earn a prominent spot in search results, which is why businesses earn an average return on investment (ROI) of $2 for every $1 spent on PPC ads.

Since your company pays for every ad click, most SEM campaigns focus on conversions. You want your campaign to drive purchases, sign-ups, phone calls, and more. That’s why ad campaigns target transactional keywords, like “buy fridge online.”

As SEM requires a monthly ad spend, many businesses use SEM as a short-term strategy.

For example, you may launch an SEM campaign to establish an immediate presence in search results. This move provides your business with instant results. It also supports your SEO strategy, which can take several months to deliver the results you want.

Once your SEO strategy starts to perform, however, your company can modify your SEM campaign. You may, for example, lower your monthly ad spend to increase your budget for SEO copywriting. Or, your business may experiment with other digital marketing strategies, like social media or video marketing.

Measure Your Visits

Without measurement, marketing becomes a guessing game. We often point out the fact that one is unable to assess the level of success (or failure) of a campaign without tracking results. By looking at the analytics, marketing experts are able to better develop and adapt an overall marketing strategy.

We believe that a website should be the hub of any global marketing strategy. One of the first metrics we look at is total number of visits. As part of analytics, we are able to look at more than just the total number of visits to a website, but also identify the success rate of particular CTAs (call to action) and keyword strategies.

See our Maintenance Plans

Measure Your Visits

Your website looks dated. You are not alone. The set and forget times are over. Contact us and we help you to keep things FRESH.

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Results

Your website looks dated. You are not alone. The set and forget times are over. Contact us and we help you to keep things FRESH.

75%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE

Local SEO

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

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Google Ads

Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

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Brand Strategy

Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose.
While understanding what your business promises is necessary when defining your brand positioning, knowing why you wake up every day and go to work carries more weight. In other words, your purpose is more specific, in that it serves as a differentiator between you and your competitors.

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Web Analysis

Search Engines rely on many factors to rank a website. You can use a website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential.

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