People of all ages and education levels respond better to content that is error-free and grammatically correct. SEO focuses on attributes of a business that correlate with positive engagements that are free of errors and accurate. Without these attributes, the company can be misinterpreted, misrepresented, or not taken seriously in their approach to detailed matters.
Can Google detect bad grammar?
Search engines such as Google and Bing approach bad grammar and misspelled words in several different ways. These search engines may not have exact algorithms that measure poor grammar and misspelled words, but they do have meticulous algorithms that monitor user experience. Bad grammar will ultimately cause a bad user experience, causing a person to have less trust in a company and be less informed.
The market is all about communication and its effectiveness, and the majority of it is held in the written form. Every day people write emails, presentations, press releases that should be clear and without any mistakes. Correct grammar is expected.
Learn From Google Analytics
Although we do not know for sure if grammar and spelling are a direct ranking factor for SEO, it is clear that it is crucial for the user experience, which with the introduction of artificial intelligence machines like RankBrain, is gaining a lot of weight among the most important ranking factors.