Content is at the centre of inbound marketing, and when you have a robust inbound strategy in place and great content to drive it, then you’ll have customers knocking down your E-commerce door. However, it’s important to remember to optimize all your content with relevant keywords, and to ensure the keywords you use are pertinent to the piece and type of content you’re presenting.

Your client are on social platforms!

Social media is one of the fastest growing elements of a comprehensive and modern SEO strategy, and this is because an increasing number of consumers are turning to these platforms to engage with brands.